Building a clear value proposition behind your brand requires a mix of insight, creativity and orchestration.

Here are a few tools from brand consultant Jill Pringle – talking about why a clear value proposition is so helpful and some of the key things to consider when you set out to build one. After watching a video download the paper by entering your name, job title, company name and business email address.  See more templates at

B2B Marketing Ignite 2019: From Brand Cacophony to Brand Symphony: Jill Pringle

Jill Pringle took to the stage at the B2B Marketing Ignite Conference this week. Her session asked marketers – is your brand a cacophony or symphony? Why not compose and orchestrate a value proposition like a musician? Click to download the slides or watch the video about Brand Symphony Marketing.

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How to engage employees in your value proposition.

In this video I explain why you need to engage employees in your value proposition before you launch it.  A value proposition works when the things you do back it up. Working through each area to connect the dots before you launch is the key to success.  This video gives you a few simple, easy tips on what to consider and some interactive ways to engage employees to live and breathe your brand.

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Building a clear value proposition for your business.

In this 8-minute video and accompanying paper, I talk about the benefits of having a value proposition and my three top tips for bringing clarity and focus to your brand. Whether you need a value proposition to ward off a new competitor, create focus through a siloed organisation, or to scale a small business for rapid growth – this video gives you a few simple, easy tips to get started.

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