A few pointers and opinions on Brand Marketing and Value Propositions.
Feel free to share your thoughts with me at hello@focusedpropositions.com

Why I composed The Brand Symphony

Two years after launching my consulting business, The Brand Symphony is born. My new book based around a five-step method which combines all the tools I’ve used as a marketing director and consultant…

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Practice makes perfect? Market like a musician.

Too often in business, we practice products but not services. What if you tackled your value proposition and your marketing like a musician? As a marketing strategy consultant clients hire me to benefit from the practice I’ve already undertaken….

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Influencer marketing – who’s on stage?

Whilst it’s exciting if a famous singer or TV star endorses your product or service publicly, I’m always astounded by how many companies don’t see their employees as part of their influencer marketing campaign…

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Bringing your whole self to work

I heard this phase at the Festival of Marketing and this year it really resonated.  For me 2018 has been about singing, marketing and walking. Working for myself blurs the lines between work and life and much of my success as a marketer has come from my musical training…

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Orchestration. Is your brand singing the right song?

I studied music before I studied marketing. I used to think that they were unrelated, yet today I see so much of my musical training in the way I approach marketing. Orchestration? A brand is a performance that people contribute to day in, day out…

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Value Propositions and Digital Marketing

Last week I spoke on a panel at Kingston University about the future of digital marketing. I often help clients with their digital strategy; connecting what they’re saying and who they’re talking to, with their value proposition…

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The role of marketing. At the Festival of Marketing

I went to the Festival of Marketing thinking about my own purpose as a marketer.  I think marketing has great power to do good in the world, but as Uncle Ben said (think Spiderman not rice) with great power comes great responsibility…

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Planning Season: 5 elements of a good marketing strategy

It’s planning season. The need to balance long and short-term goals is heightened in Q4 and it’s a busy time for marketing teams. How do you find the resource to build the five elements of a marketing strategy?

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Think brand value doesn’t exist? Visit Valentino Rossi Town.

I’m just back from a week’s break in Italy where I spent three days in a sea of yellow.  If you’ve ever thought that brand value doesn’t exist, visit Misano for the MotoGP. When it comes to the brand value race, only Valentino Rossi is on the grid…. 

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Reframing: spin, or finally asking the right question?

The other day I had to commute in rush hour traffic.  When I moaned about this to my partner he suggested I try replacing ‘I have to…’ with ‘I get to….’ Brand reframing is an important tool for understanding the real value of what you offer….

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