Change and value propositions – my 2017
As a brand consultant and marketing leader I’ve often been required to lead change, and I’ve had success doing it. As my partner or close friends will testify, in lots of ways I don’t like personal change – yet 2017 has been a big year of change for me. Perhaps my biggest, and most rewarding to date.
Towards the start of the year I watched a video of Brene Brown talking at TED about vulnerability. Being brave enough to do something you really want to, rather than playing it safe. Around the same time I was reading a book by Mark Manson about the power of choosing the things we decide to worry or care about – to be happier and have more purpose.
So, in 2017 I made a big change and left a full-time senior marketing role to set up my own consulting business. Why? Well, I’m passionate about the power a clear value proposition has to focus businesses, and I enjoy creating them and aligning customer experiences behind them. I think it’s especially helpful for small/medium sized businesses who might not want (or need) to hire a permanent CMO – to guide their marketing and sales teams.
The change didn’t stop there. I’ve never been sporty, but this year I also joined a swimming club and a running/walking club. Why? Because I want to stay fit and be part of my local community. I used to think that having a physical limitation (those who’ve met me know that walking straight isn’t a strength!) meant I shouldn’t join the sporty kids. Of course, both clubs welcomed me and the social aspect is as rewarding as the fitness.
2017 also saw me camping for the first time since I was 12, and I got hooked on the MotoGP! Who knows what’s in store in 2018….
So what does this have to do with value propositions and branding? For me, everything. Being brave means fulfilling your potential and you need to start by being clear on who you really are, what your values are, what you really want and importantly who you want to serve. Then you can make it happen.
Building a value proposition is just the same.
Thank you to everyone who has helped and supported me so far. I hope you enjoy the festive season, and I look forward to seeing what your new value proposition will be in 2018.